Hi,
I'm Gia
AKA BlockRockinBits
I’m a marketing generalist, and I wear that title with pride.
Over the past 15 years, I’ve had the privilege of working with small companies and startups that needed someone to take the reins and lead them through the maze of marketing.
From photo shoots to SEO, from content creation to crafting comprehensive go-to-market strategies, I’ve done it all.
My journey has been hands-on, whether it’s shooting photos, writing copy, managing communities, running ads on Google and social media, or even hosting podcasts and interviews on YouTube and Twitter. I’ve delved into branding, market and competitor analysis, and built teams to execute events and campaigns.
Each piece of this marketing puzzle has given me the insights and experience needed to craft strategies that not only look good on paper but also work in the real world.
My mum always told me, “Before you tell someone how to do something, you need to master it yourself.” This advice has guided me throughout my career. I’ve taken the time to master the various aspects of marketing so that when I give guidance, it’s grounded in experience, not just theory.
Custom-Tailored Marketing Solutions
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Strategic Marketing Solutions
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Go-to-Market Strategies
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Marketing Strategy Development & Execution
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Market & Competitor Analysis
02
Creative Content & Branding
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Content Creation
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Branding
My Web3 Journey
Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.
Ben Mezrich Project
The Ben Mezrich project is an innovative Web3 initiative led by the acclaimed author Ben Mezrich, known for his works that have inspired major films like The Social Network and 21. This project is centered around the intersection of storytelling and blockchain technology, creating a unique community experience for fans and crypto enthusiasts alike.
My Web3 journey began three years ago, thanks to the opportunity provided by Joe O'Rourke. Working with an incredible team, I contributed to two successful token launches and two airdrops. I also created content, managed the community, and organized engaging activities that fostered a vibrant and active environment.
NFT Plazas
At NFT Plazas, a premier destination for NFT news, education, and insights, I led the charge in expanding our social media footprint and engaging with the rapidly growing Web3 community. As a trusted source in the NFT ecosystem, NFT Plazas is dedicated to keeping the community informed and connected with the latest developments in the NFT and metaverse spaces.
I hosted Twitter Spaces, leading marketing conversations with influential players in the NFT community, and provided insights on the latest trends in Web3 marketing. During NFT NYC 2022, I took on a reporting role, filming and interviewing project leaders, and covering various events.
dGEN Network
As the CMO for dGEN Network, I was part of a roundtable of six co-founders dedicated to entertaining and informing the Web3 community. dGEN Network is a leading platform that unites enthusiasts and experts to discuss and explore all things decentralized.
Our Discord server is one of the most tight-knit, active, and fun communities in Web3, where members have forged lasting friendships and business relationships, both online and in real life. Within this private community, we successfully launched a token, further strengthening the bonds and shared ventures among our members.
Extropy
Extropy, a prominent name in Web3 educational content, auditing, and technical services, was at a critical juncture in their growth when they sought to enhance their brand identity. I partnered with Extropy to refresh their branding. Guiding them through the Google 3-Hour Brand Sprint, we refined their visual identity, aligning it closely with their core values and market positioning.
With a deep understanding of color theory, visual identities, and brand positioning, I emphasized the crucial role that branding plays in long-term success. While many focus on lead generation as the primary marketing objective, I believe that a well-crafted brand identity is the true catalyst for sustainable growth. A strong brand doesn’t just attract leads—it builds trust, fosters loyalty, and creates a lasting connection with the audience.
Clubhouse Archives
As CMO for Clubhouse Archives, I was responsible for driving the marketing strategy of a pioneering Web3 luxury apparel brand that seamlessly blends physical and digital fashion.
Clubhouse Archives is at the forefront of integrating blockchain technology into the fashion industry, offering unique, blockchain-connected garments that cater to the Web3 community.
My role involved everything from branding and website creation to content development and managing collaborations.
izi
I am currently co-founding iii, an innovative socialFI platform, in collaboration with Jennifer Yi. While much of the work is still under wraps, this project is poised to make a significant impact in the events industry. We’re working diligently behind the scenes to develop and refine the platform, with exciting developments on the horizon.
What People Say
My Partners
To deliver the best results for my clients, I collaborate with trusted experts in specialized areas of Web3, AI, and experiential marketing. These partnerships enable me to offer a full spectrum of services, from technical auditing to AI-powered automation and immersive event experiences.
Erick Fernandez
with Extropy
Smart Contracts
Web3 educational content, auditing, technical copywriting, online training on the Ethereum and Solana ecosystems, and zero-knowledge proof.
Extropy, is a leader in Web3 education and technical expertise. They provide in-depth training and content creation for the Ethereum and Solana ecosystems, along with specialized services in auditing and zero-knowledge proof.
Learn more about Extropy and their offerings:
Jennifer Yi
with Clove
Event Organization
Experiential marketing and event organization.
Clove, led by Jennifer Yi, is an experiential marketing agency that specializes in creating memorable and impactful events. Partnering with Clove allows us to bring your Web3 brand to life through immersive event experiences that resonate with your audience.
Discover how Clove can elevate your brand events:
Joe O'Rourke
with FireBrainAI
AI Automation
AI automation for marketing and operational needs.
FireBrainAI, led by Joe O'Rourke, specializes in leveraging artificial intelligence to streamline marketing and operational processes. By partnering with FireBrainAI, we can integrate cutting-edge AI solutions that enhance efficiency and drive results in your marketing efforts.
Explore how FireBrainAI can optimize your marketing with AI:
Where I've Been Recently
My Blogs
